Clear steps from idea to launch.
Every project follows a proven process designed to deliver exceptional results while keeping you informed and in control. No surprises, just a clear, professional path from concept to launch.
Discovery Call
Free, 30 minutesWe start with a free discovery call to understand your business, your goals, your audience, and your current challenges. This call helps us determine if we're a great fit and what kind of project you actually need.
Your role
Share your goals, website URL (if you have one), brand references, and project ideas.
Outcome
A clear picture of your project scope and what success looks like for you.
Strategy & Proposal
1–2 daysBased on our discovery call, we build a custom proposal with clear scope, timeline, deliverables, and pricing. We don't use cookie-cutter quotes, every proposal is built around your specific project.
Your role
Review the proposal, ask questions, and approve to kick off the project.
Outcome
A signed agreement, project timeline, and kickoff meeting scheduled.
Brand Direction & Content
3–5 daysFor brand and website projects, we establish your visual direction first, colors, typography, mood, and layout style, before we build a single page. We align on content strategy and copy direction.
Your role
Provide brand references, content drafts, images, and approvals on creative direction.
Outcome
Approved design direction and content plan ready for the design phase.
Design
5–10 days depending on scopeWe design all pages and components with careful attention to layout, hierarchy, mobile experience, and conversion paths. You'll see full-page mockups before we build anything.
Your role
Review designs, provide feedback, and approve the design direction.
Outcome
Approved full-page designs ready for development.
Development & Build
5–14 days depending on scopeWe build your website with clean, fast, and mobile-optimized code. Forms, booking systems, ordering platforms, admin dashboards, and CMS integrations are all handled in this phase.
Your role
Minimal input needed here, we handle the build. You'll be notified at key milestones.
Outcome
A fully functional website staged for your review.
SEO Setup
Included in all website projectsWe set up your on-page SEO foundations, meta titles, descriptions, heading structure, image alt text, page speed basics, local SEO signals, and schema-structured content where appropriate.
Your role
Provide any local business information, service area details, and keywords you want to target.
Outcome
SEO-ready website structure and optimized page content.
Review & Revisions
3–7 daysYou review the complete website in a staging environment. We incorporate your feedback in structured revision rounds, clear, organized, and efficient.
Your role
Provide consolidated, specific feedback. Use the review checklist we provide.
Outcome
Final approved website ready for launch.
Launch
1 dayWe deploy your website to your domain, set up SSL, configure hosting, submit to Google Search Console, and confirm everything is running perfectly.
Your role
Provide domain access and hosting credentials. Be available for same-day questions.
Outcome
Your live, production-ready website.
Ongoing Support
Post-launchEvery project includes post-launch support. For ongoing maintenance, updates, and design work, we offer flexible monthly support plans that keep your site fresh and performing.
Your role
Let us know what you need. We're always here.
Outcome
A reliable, long-term design partner for your growing business.
Process FAQ.
How long does a typical website project take?
Most website projects take 3–6 weeks from kickoff to launch, depending on scope, complexity, and how quickly content and approvals come in. Simple 5-page sites can be completed in 2–3 weeks. Complex web applications may take 6–10 weeks.
What do I need to provide to get started?
The most helpful things are: any existing branding (logo, colors), reference websites you like, your business information and key services, and any images or copy you already have. We'll guide you through everything else.
How many revisions do I get?
It depends on your package. Seedling includes 1 round, Wildflower includes 3 rounds, and Evergreen includes unlimited revisions. We also offer additional revision rounds at a flat rate if needed.
What if I need changes after launch?
Every project includes post-launch support. For ongoing changes, we offer monthly maintenance plans or individual project quotes, whichever works best for your business.
Do you write copy and create content?
We can advise on content structure and help refine your copy, but most projects work best when you provide the core content about your business, services, and offerings. For full copywriting, we can quote that as an add-on.
Can I update the website myself after launch?
Depending on your project setup, yes. We can build your site with a user-friendly CMS or admin panel so you can update content, images, menus, and more without touching code.